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Title
Text copied to clipboard!Demand Generation Manager
Description
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We are looking for a Demand Generation Manager to lead and execute strategic marketing initiatives that drive awareness, engagement, and qualified leads for our sales team. This role is critical in aligning marketing efforts with business goals, optimizing the customer journey, and generating measurable pipeline growth. The ideal candidate will have a strong background in B2B marketing, data-driven decision making, and cross-functional collaboration.
As a Demand Generation Manager, you will be responsible for developing and managing integrated marketing campaigns across multiple channels including email, digital advertising, content marketing, SEO, webinars, and events. You will work closely with product marketing, sales, and operations teams to ensure alignment and maximize campaign effectiveness. Your ability to analyze performance metrics and continuously optimize campaigns will be key to success in this role.
You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. Creativity, analytical thinking, and a passion for driving results are essential. Experience with marketing automation platforms, CRM systems, and analytics tools is highly desirable.
This is an exciting opportunity to make a significant impact on the growth of our business by generating high-quality leads and accelerating the sales pipeline. If you are a strategic thinker with a hands-on approach and a proven track record in demand generation, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute multi-channel demand generation campaigns
- Collaborate with sales and product marketing to align messaging and targeting
- Manage marketing automation and lead nurturing workflows
- Track, analyze, and report on campaign performance metrics
- Optimize campaigns based on data insights and A/B testing
- Coordinate with content and design teams to create compelling assets
- Plan and execute webinars, virtual events, and trade shows
- Manage paid media campaigns including PPC and social advertising
- Ensure lead quality and proper handoff to sales
- Maintain and improve lead scoring and segmentation strategies
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in B2B demand generation
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot)
- Experience with CRM systems like Salesforce
- Strong analytical skills and experience with marketing analytics tools
- Excellent communication and project management skills
- Ability to work cross-functionally and manage multiple stakeholders
- Knowledge of SEO, SEM, and digital advertising best practices
- Creative thinker with a data-driven mindset
- Experience managing budgets and ROI analysis
Potential interview questions
Text copied to clipboard!- Can you describe a successful demand generation campaign you led?
- What marketing automation tools have you used and how?
- How do you measure the success of a campaign?
- Describe your experience working with sales teams.
- How do you approach lead scoring and segmentation?
- What strategies do you use to improve lead quality?
- Have you managed paid media campaigns? What platforms?
- How do you stay current with marketing trends and technologies?
- Describe a time you had to pivot a campaign based on performance.
- What is your experience with webinars and virtual events?
